Filmteractive Festival 2012 - September 20 - 21, Lodz, Poland

Opening Time: Finish Time: 20 September 2012
Day I
9.30 10.00 Registration
10.00 10.05 Opening of the Festival
10.10 10.40 Presentation Joanna Ciemniewska
Presenting the results of surveys on watching video online. /PL/
10.45 11.30 Keynote I David Kang
"Telephone, Telegraph, Tell-A-Woman" – how the luxury brands are adapting to the era of digital communication?
11.35 12.05 Presentation Anrick Bregman
The Black Diamond – the interactive story for Stella Artois.
12.10 12.40 Presentation Olgierd Cygan
"Subjective overview of branded content projects – winners of Cannes 2012." /POL/
12.45 13.15 Presentation Tomasz Kreczmar
"Cyfrowy Hollywood - video games as interactive movies"./PL/
13.15 14.00 Lunch Break Lunch Break
14.00 14.45 Discussion Panel I "The Future of TV"
Participants: Jowita Michalska (Marketing Director, Polkomtel), Maciej Sojka (Youtube Partnership), Marek Staniszewski (Marketing Director, Canal + ). Moderator: Cezary Szymanek (chief editor, Bloomberg Businessweek Poland) /PL/
14.50 15.35 Presentation Steve Allison
"The Olympiad Application: from Tv to smartphones". /ENG/
15.40 16.25 Pokaz Sławomir Idziak
The results of film workshops: Film Spring Open. /PL/
16.30 17.00 Video conf call Christopher Sandberg
Engaging the audience in building drama script.

Opening Time: Finish Time: 21 September 2012
Day II
9.25 9.30 Introduction into crowdsourcing
9.35 10.20 Presentation Helena Granqvist
Granny’s Dancing On The Table – transmedia & crowdfunding
10.25 11.10 Discussion Panel II Crowdsourcing & crowdfunding
Participants: Tomasz Kurzątkowski (MillionYou), Mariusz Drożdż ( Moderator: Olgierd Porębski (CEO of the Polish Crowdfunding Association) /PL/
11.15 11.45 Showcase Shoot the Brand
Presenting the awarded films. /PL/
11.50 12.35 Keynote II Yomi Ayeni
Clockwork Watch (project presentation) /ENG/
12.40 13.10 Presentation Tomasz Kreczmar
Digital Hollywood - video games as interactive films. /PL/
13.15 14.00 Lunch Break Lunch Break
14.05 14.50 Presentation Mariusz Stecki
Media convergence – multiplatform projects./PL/
15.00 15.30 Presentation Dorota Szostek
Videoblogging – millions of video users cannot be wrong! /PL/
15.35 16.05 Presentation Marcin Jaśkiewicz
TV not only on TV. /PL/
16.10 16.55 Presentation Marcin Jaśkiewicz
"Tv not only in TV". /PL/
16.10 16.55 Panel Discussion III Legality on the Web
Participants: Gabriela Zoltaniecka, (Legal Culture Fundation), Radek Czajka (Modern Poland Foundation ), Piotr Hałasiewicz ( Moderator: Kamil Przełęcki (Agora) /PL/

Organizators reserve the right to change the Festival’s schedule due to the justified reasons including: changing the time and order of presentations, lectures and discussion panels. Modifications of the festival’s agenda will not be the treated as the reason of granting the compensation, including the reimbursement of expenses.
Attention: Please note that some of the presentations will be conducted in English only.

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