Interactive Storytelling
Prepared by Dawid Marcinkowski and Anrick Bregman, acknowledged interactive directors

The workshop does not require any previous knowledge of the subject. It may be especially attractive for those interested in storytelling, film, and gaming.

Interactive Storytelling is a one-day workshop aimed at creating a deeper understanding of what an interactive story is, and how it changes the traditional user experience. The world is changing, and so are the means of telling stories. The modern World Wide Web enables us to engage in dynamic and interactive content via computers, smart phones, and tablets.

The session will entail both, theoretical and practical elements. Firstly, we will showcase various existing projects (also our own) in order to demonstrate how interactive stories work. We will also discuss different types of formats and solutions already used in such stories.

During the practical part of the workshop you will be asked to make your own interactive film. The video will be 1-5 minutes long. In order to simplify the task, we will provide you with a 30-minute source footage. At the end of the session you will be able to share your work with the world! We will upload all the films online.

We will provide professional guidance and take you step by step through the whole procedure. Finally, we will go through all the films together, and discuss them.

During the day you will:
- See existing interactive projects.
- Write the structure of your story.
- Edit your footage.
- Design the visual interface and add music.
- Upload your film online.

The workshop is free of charge. The priority will be given to those guests, who have already covered their Filmteractive Festival entrance fee.
If you would like to participate in Interactive Storytelling workshop, please let us know via e-mail at: info@filmteractive.eu

Please note that the number of places available for this workshop is limited (25 people). We will be distributing them on a first-come, first-served basis.

Sławomir Idziak, David Kang and Christopher Sandberg among the key speakers at the second edition of the Filmteractive Festival

Sławomir Idziak, a well known cinematographer and screenwriter, will be one of the most prominent speakers of the second edition of the Filmteractive Festival. Among others, we will also welcome David Kang, vice-president online at Estee Lauder Companies, and Christopher Sandberg, a two-time winner at the International Emmy Awards. A crucial point of the Filmteractive Festival’s agenda will be a debate focusing on the future of TV.

- Similarly to the previous edition, the speakers include artists, filmmakers as well as marketeers. Such a profile of guests goes in line with the
very idea of the Filmteractive Festival, which is supposed to link those diverse domains, creating a beneficial professional environment, says
Olgierd Cygan, founder and organiser of the Filmteractive Festival and the CEO of the Digital One interactive agency.

Among the participants of the Filmteractive Festival are: artists, culture managers, marketeers, filmmakers, and the representatives of interactive businesses and media. The thematic scope of the Festival (20th-21st Sep. 2012) involves: interactive video, branded content, crossmedia format,
digital storytelling and entertainment, the future of TV, video blogging, consumer engagement in marketing communication, new media content, crowdsourcing as a method to finance a film project, and other examples of luxury and mass brands adapting to the era of digital communication.

All the information about the Festival may be accessed via our official website at www.filmteractivefestival.pl, and Facebook profile fan page
at www.facebook.com/FilmteractiveFestival.

Sławomir Idziak will present the results of film workshops of this year’s FILM SPRING OPEN. David Kang will discuss how luxury brands
adapt to the era of digital communication, and Christopher Sandberg will introduce the methods of crowd engagement in the creation
of a dramatic screenplay.

Other speakers of the 2012 Filmteractive Festival include: Anrick Bregman, interactive director at Unit9 and the Webby Awards winner, presenting an interactive film made for Stella Artois; Yomi Ayeni, a transmedia producer, who will showcase his transmedia project “The Clockwork Watch”;
and Helena Granqvist, founder and producer at Good World AB. She will demonstrate “Granny's Dancing On the Table”, a crossmedia project,
which is one of a few in Europe to receive funding via Kickstarter.com.

A vital element of the Festival involves the debate on the future of television. It will take place between Jowita Michalska, marketing director at Polkomtel representing Canal Plus, and Maciej Sojka, head of YouTube Video Partnership for Central and Eastern Europe (previously a General Manager and CEO at ITI Neovision and TVN24). The debate will be moderated by Cezary Szymanek, principal editor at Bloomberg Businessweek Poland.

The current agenda of the Festival may be accessed at: http://www.filmteractivefestival.pl/en/programme.php.

The Filmteractive Festival and its Contest are organised by the Media Klaster Foundation (www.mediaklaster.pl), and co-organised by the Digital One interactive agency and the Film School in Łódź. More than 200 guests participated in the first edition of the Festival (2011), with several more watching live transmissions. The speakers included Sławomir Idziak, Blake Whitman (Vimeo), Dawid Marcinkowski (www.sufferrosa.com), Andrew Piller (Fremantle Media UK), and Marta Gomes (Beactive).

The lead sponsor of this year’s Festival is Pepsi Co.
The partners of the 2012 edition include: TVP.pl, Digital One, MillionYou.com, Film Spring Open, British Council, IAB Poland, KIPA, Łódź Film Commission, Audiowizualni.pl, Stowarzyszenie Komunikacji Marketingowej SAR and Sfera.

Media patronage is provided by: AMS, Gazeta.pl, Bloomberg Business Week Polska, Onet.pl, Ipla.pl, V2 Media, and Wprost. Branch patronage involves: Interaktywnie.com, Media2.pl, Mediarun.pl, Purpose, TelePro and FilmPro.

WWW: www.filmteractivefestival.pl
Facebook: www.facebook.com/FilmteractiveFestival

For more information contact:
Daria Głowacka, Filmteractive Festival, tel. 883-699-959, e-mail: daria.glowacka@filmteractive.eu

Filmteractive Festival 2012 – more workshops, more international guests, and more networking opportunities

Between 19th and 21st September, Łódź (Poland) will host the second edition of the Filmteractive Festival, an event focusing on films made with new media in mind. The Festival provides a thriving space where film, interactive, advertising and marketing businesses can exchange their experience and seek new networking possibilities. The key news for this year involves extending the Festival from 2 to 3 days, creating special “networking zones”, and providing an innovative format for the contests. The event will also be much more international than it was in the previous year.

Among the participants of the Filmteractive Festival are artists, culture managers, marketers, as well as the representatives of the film, interactive, marketing and media industry. The thematic scope of the three-day event will focus on the issues of interactive video, branded content, crossmedia formats, digital storytelling, and entertainment in general.

- The key change we intend to introduce in this year's edition of the Festival is extending it by one day, which will be fully dedicated to practical workshops in software and hardware for creating interactive films, directing, and seeking financing for such productions. We will also arrange special networking zones, which together with the extended time of the Festival, will provide excellent conditions for establishing attractive business and inter-business contacts – explains Olgierd Cygan, the CEO and managing partner of Digital One (a strategic interactive agency), and the Festival’s co-organiser and mastermind behind it.

Compared to the previous year, the current edition of the Festival will be much more focused on the international factor.

- We are seeking cooperation with various festivals, shows and fairs in the film industry around Europe. The Filmteractive Festival will also be promoted during this year’s MIPTV in Cannes, an influential gathering of TV & Media industry. We will be advertising our event at the Media Programme Umbrella Stand, searching for innovative European projects in digital and interactive video that we could present in autumn in Poland during the second edition of the Filmteractive Festival – adds Olgierd Cygan.

The important change we are introducing this year refers to the new format of the contests for the filmmakers. A detailed brief will be published on the Festival’s website in April (see: www.filmteractivefestival.pl). All the current updates may be followed on our Facebook profile:
http://www.facebook.com/FilmteractiveFestival

The Filmteractive Festival and its contest are organised by the Lodz Media Cluster Foundation (www.mediaklaster.pl), and co-organised by the most prominent film school in Poland, Państwowa Wyższa Szkoła Filmowa Telewizyjna i Teatralna im. L. Schillera.

More than 200 guests participated in the first edition of the Festival (2011), with several more watching live transmissions. One of the speakers was Sławomir Idziak, a worldwide known cinematographer and director. Other speakers included Blake Whitman (Vimeo), Dawid Marcinkowski (www.sufferrosa.com), Andrew Piller (FremantleMedia), and Marta Gomes (Beactive).

The first prize in the accompanying contest was granted to “Fading Community”, an interactive documentary by Paweł Grzyb featuring the tallest block of flats in Scotland, which was about to be demolished. The users can explore the building, meet its inhabitants, and familiarise themselves with their stories at http://www.youtube.com/filmteractive#p/u/13/oL8G8OOKbYE.

“A Stationary City Bike” by Jan Grobliński was the second project awarded by Festival’s jury. The “City Bike” combined a physical act of cycling with the projection of a film about Łódź. More importantly, the experience of a real trip across the city was enhanced by the fact that the pedalling speed influenced the pace of the displayed motion picture (http://www.youtube.com/filmteractive#p/u/4/P5_LIupJbCw).

The third awarded project was “Coradzicie.pl”, a sales offer produced in the form of an Internet film series
(http://www.youtube.com/filmteractive#p/u/6/AnaNudYaP3Q).